The company's purpose is: all marketing and communication activities, the organization of events of all kinds. It is also active in the trade of derivative products, the import/export of such products, catering and hospitality, the management of internal and external projects, the execution of works. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related directly or indirectly thereto.