The company's purpose is to operate a sports article trade, including all purchasing, sales, promotional, import and export operations, as well as any activity related to the main purpose. It may carry out any financial or commercial operation in Switzerland or abroad that is related to its purpose or likely to promote it. It may open branches in Switzerland and abroad, engage in all activities directly or indirectly related to its purpose, take participations, found or finance companies with a direct or indirect connection to its purpose, excluding any operation subject to the LFAIE. It may grant guarantees, make loans or advances to associates or third parties.