The company aims to trade in goods of all kinds, in particular with collectibles, decorative items, fan articles, sports merchandise as well as signs and accessories for decorative purposes. The company can also provide services in the field of e-commerce. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.