The company aims to provide strategic consulting, conception, design, and implementation of brand identities as well as digital solutions at the interface of branding, design, technology, and communication, particularly the development, management, and transformation of brands, the conception, design, and implementation of digital products, platforms, and communication solutions, including websites, digital ecosystems, and AI-based applications, as well as strategic consulting in the areas of positioning, business model innovation, and digital transformation and the provision of creative, consulting, and implementation services for companies, institutions, and organizations. The company may establish branches and subsidiaries at home and abroad and invest in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate at home and abroad. It may also provide financing for its own or third-party account as well as issue guarantees and sureties for subsidiaries and third parties.