The company's purpose is the online sale of quality items for dogs and other animals, in particular pets, and the production and marketing of products for dogs and other animals, decorative items and general furniture. The company may also sell such products directly in commercial premises. The company may also provide consulting services in the field of interior architecture and design of housing solutions related to the animal world and beyond. The company may carry out all activities connected with the corporate purpose and may acquire, own and/or sell participations in other companies with a similar purpose in Switzerland and abroad. The company may acquire, own and/or sell real estate and intellectual property rights in Switzerland and abroad and establish branches in Switzerland and abroad.