The company's purpose is the editing and dissemination of editorial works in Switzerland and abroad; the operation of a creative consulting office, research and development in the use and exploitation of new ideas in Switzerland and abroad; the creation, use and exploitation of intangible rights and intellectual property rights; the purchase, management and sale of real estate, except for operations prohibited by the LFAIE. As part of its commercial and operational activities, the company aims to have a significant positive impact on society and the environment. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies or enterprises in Switzerland and abroad, and acquire companies with an identical or similar purpose.