The core activity of Hering Public Affairs is political interest representation and communication, particularly in the field of education policy. This includes: Public Affairs Management: representation of interests vis-à-vis authorities, education departments, associations, parties, and in votes; Association Management: management of associations, especially in the education sector; Media and Crisis PR: public communication, crisis communication, and creation of media releases; Writing Coaching: consulting and support in the creation of texts, especially in journalistic writing and the use of AI-based writing software. The company specializes in representing private schools and private school associations in politics and the public sphere.