The organization, planning, and management of events, including cultural, artistic, private, or corporate events, the provision of all services in the field of event management, including production, logistics, communication, scenography, decoration, animation, as well as the rental, sale, and provision of event equipment or infrastructure. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.