The company aims, among other things, to produce and market sound recordings, as well as produce videos and photos. This includes recording, mixing, mastering, and composing music, and recording and editing videos and photos. Furthermore, the company aims to mediate, manage, and market artists and create and market fan articles. The company then aims to operate a concert agency, organize concerts, tours, individual events, festivals, artistic performances, etc. Furthermore, the company aims to advise, conceive, plan, execute, and carry out marketing and sponsorship activities, as well as sales-promoting, brand-leading, and communicative measures for third parties. Marketing and promotional measures for music, theater, musical, dance, film, and art productions. Conception, planning, execution, and realization of public and private events. Production, manufacturing, trade, and distribution of films, sound, image, and audio-visual carriers, and products of all kinds in the field of entertainment, culture, music, and leisure. Publishing activities in the fields of film, music, and books. The company may also operate gastronomy and hotels. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It may also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.