The company's purpose is to provide consulting, development and implementation of online/offline measures around products and brands, in particular a) design and development of sustainable brands & products, b) optimal staging of these products at the point of sale (POS) or in webshops, and c) support of sales of products or placement (in retail and/or webshops) through cross-media, individual sales tools. Additionally, the company engages in trade with products and services, in particular import/export of marketing or promotional materials. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.