The purpose of the company is to trade in goods of all kinds, including services in the e-commerce sector, provide economic consulting and render services of all kinds in the field of photography, as well as organize and conduct public and cultural fairs and events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.