The company's purpose is to develop, manufacture and trade bicycles, bicycle components, accessories and clothing, as well as to develop new technologies and production processes, in particular carbon and plastic technologies, and to manufacture corresponding components and parts for the automotive and other industries. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. It may acquire, manage, hold, broker and sell real estate, licenses, patents and other intangible assets. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose or are suitable for promoting it.