Establishment, management, and marketing of brands in the lifestyle, fashion, media, and content sectors, particularly the development, production, and distribution of physical and digital products such as books, planners, clothing, accessories, and other consumer and lifestyle items, as well as services in the areas of social media, influencer marketing, content creation, photography, videography, advertising, and brand collaborations. Can establish branches, participate in other domestic and foreign enterprises, acquire, establish, or merge with similar or related companies, as well as acquire, manage, and dispose of real estate and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto.