The purpose of the Frutigland Genossenschaft hotel cooperation is: to implement projects that directly or indirectly serve to strengthen the earning power of its partners, i.e. to exploit cost-saving potential thanks to cost advantages (cost sharing, cost minimization, cost variabilization) and to exploit sales growth potential thanks to market access advantages (product innovation, pricing, market presence and market penetration/market strength); to increase professionalism thanks to know-how advantages (regular exchange of experience, know-how pool); to focus on the host function and relieve the daily business thanks to access to tailored services (structures, processes, platforms, instruments and tools) to facilitate the accomplishment of tasks; to preserve the individuality of each partner; to preserve the independence of each partner; to summarize and jointly represent the partners vis-à-vis public institutions, upstream and downstream service providers in the service chain, as well as vis-à-vis the regional population; to build, develop and lead the cooperation as a regional tourism network in close coordination with other service providers and organizations of the destination. The cooperative may acquire, manage and sell properties, as well as enter into any business and conclude contracts that are suitable to promote the purpose of the cooperative or are directly or indirectly related to it.