The core activity of HP Media is the conception and implementation of advertising campaigns for clients from various industries, particularly from the financial sector. To this end, the company offers a range of services, including: development of advertising strategies and concepts, creation of advertising materials (print, digital, outdoor), placement of advertisements in various media (press, online, outdoor), and analysis and optimization of advertising campaigns. The company has its own magazine, which specializes in financial topics and serves as a platform for advertising clients. HP Media also offers services in the field of digital marketing, including website creation and social media management. Overall, the core activity of HP Media can be described as a full-service advertising agency that supports clients in the development and implementation of advertising campaigns.