The company's purpose is to manage and operate, acquire and dispose of, lease and sublease, construct and plan, as well as market and consult hotels, resorts, restaurants, bars and similar businesses. Furthermore, the company creates operational management and marketing analyses. Distribution of all products for the purpose of the company and its promotion. Personnel management, training and education, as well as provision of services in the travel and tourism industry for private and commercial customers, as well as group travel. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties.