In Switzerland and abroad, the exercise of any commercial activity, notably in the fields of intellectual property rights management, publishing, audiovisual production, as well as the dissemination of cultural and media content. The company may carry out, either for its own account or for the account of third parties, all financial, commercial, industrial, movable and immovable operations (with the exception of operations prohibited by the LFAIE), in Switzerland and abroad, directly or indirectly related to the main purpose. It may also create branches and subsidiaries, in Switzerland and abroad. The company may also grant loans to its shareholders and/or stand in solidarity, guarantee or act as a surety for loans granted by third parties to its shareholders.