Manufacture, distribution and sale of bicycles, including racing bikes, gravel bikes and city bikes. In addition, the company offers repair and maintenance services as well as all related services. Furthermore, accessories and clothing for cyclists are sold. Supplementing this, the company organizes events and trips related to cycling sports and offers consulting and advisory services in the sports sector. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell properties, intellectual property rights and licenses of all kinds.