The company aims to operate an AdTech company in the advertising industry and a platform for its own and third-party screen networks, providing advertising space for advertising campaigns, particularly on digital outdoor advertising spaces, operating a digital outdoor advertising platform, managing and expanding screen networks, as well as consulting and servicing advertising clients, among other things, in the conception, planning, and creation of their advertising campaigns and advertising materials. The company pursues this purpose, in particular, through the acquisition, holding, management, exploitation, and disposal of participations in other companies in Switzerland and abroad, as well as intellectual property and related protective rights. The company can provide management services for its participating companies and develop computer programs. It can establish branches in Switzerland and abroad, participate in other companies, acquire or establish similar or related companies, take over representations, provide financing for its own or third-party account, grant loans and credits, enter into guarantees and sureties for subsidiaries and third parties, and acquire, develop, hold, sell, and manage properties in Switzerland and abroad.