The company's purpose is to provide technology and strategy consulting, as well as research in the fields of artificial intelligence, machine learning, and human-computer interaction. It also aims to design, develop, distribute, and operate software and hardware in the areas of B2B and B2C solutions and products. Additionally, the company offers training, events, and coaching for executives and experts. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate and intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.