The management, preparation, maintenance, construction and trade of motor vehicles of all kinds, new and used, including competition and collection vehicles. The company may also, on its own behalf and on behalf of third parties, import and export, purchase, sell, rent or otherwise grant the use of and repair motor vehicles, as well as retail and wholesale any products related thereto, such as spare parts, tires, mechanical and electronic components and accessories of all kinds, gadgets, technical and casual clothing and footwear. The company may also assume representations in the motorcycle sector and related products, including the promotion thereof through advertising, marketing services and brand management and trade. The company may also acquire, sell, manage, encumber and administer real estate in Switzerland and abroad in order to achieve its social purpose. The company may open branches and subsidiaries, as well as participate in other companies and enterprises, both in Switzerland and abroad, that pursue similar purposes.