The registration, production, promotion, distribution and sale of audio, video, photographic and multimedia supports in any format and through any exchange protocol. The creation and sale of software. The hiring of artists and personnel active in the field of art, design, architecture, entertainment and fashion. The management of events and various performances in the market of technology, art, design, architecture, record production and show business. The hiring of artists and personnel active in the field of event production. The management of events and various performances in the market of technology, art, design, architecture and entertainment. The purchase, sale and creation of brands. The purchase, sale and management of sales networks and franchising. The management of warehouses and production progress (quality, logistics), both in Switzerland and abroad. The company may acquire interests, representations, shares, participations in other companies or firms, even if they do not have similar or analogous purposes, both in Switzerland and abroad, and make financing in participating companies or manage participations; it may also carry out any financial and commercial operation useful for achieving the social purpose, and any operation directly or indirectly connected with it.