The company's purpose is to operate a decentralized platform for brand owners in the consumer goods, wine and spirits, and hospitality industries, based on blockchain technology, as well as the marketing and sale of software and services, in particular mobile or online applications, the issuance of tokens, and any other product or service directly or indirectly related to this purpose. Furthermore, the company has the right to establish branches and subsidiaries in Switzerland and abroad, and to acquire participations in other companies in Switzerland and abroad. It may also carry out financing for its own account or for the account of third parties and provide guarantees and securities for its subsidiaries as well as third parties.