I-PUB is a restaurant and pub offering a range of services, including: the preparation and sale of food, particularly pizzas cooked in a wood-fired oven, as well as other dishes such as pasta, meat and fish dishes; the preparation and sale of beverages, including cocktails prepared by a professional mixologist; the option to consume food and beverages in the restaurant or order take-out; the organization of events and private parties, such as weddings, baptisms and corporate events, in a privatized area of the restaurant; and the broadcast of sports events on multiple screens in the pub area. Overall, the company's core activity can be described as gastronomy and event organization.