The core activity of I2G is to support companies and brands in developing and implementing strategies to increase their profitability and growth. To this end, I2G offers a range of services, including: Strategic brand management and development, Corporate and brand positioning, Business model development and optimization, Brand DNA development and implementation, Potential and risk analysis, Growth and expansion strategies, Brand mobilization and implementation, Data-driven business strategies, Talent retention and sales and negotiation training, Interim management and consulting. I2G supports companies in developing and implementing strategies to successfully establish their brands and increase their profitability.