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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,837 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsNGOs & NPOsZurichIAB Switzerland Association
IAB Switzerland Association Logo
Verified· 4 sourcesTrust Score
Summary

About the company

IAB Switzerland Association represents the digital marketing and advertising industry in Switzerland. The association develops standards and guidelines, provides certifications (e.g., SEO and SEA), runs training through the IAB Academy, and organises events and working groups for technical standardisation and professional exchange.

AI-generated
Offering

Products & services

Industry:NGOs & NPOs
✓ Offered8
Online marketing services
Standards, guidelines and widely recognised certifications for SEO and SEA; quality assurance in online marketing as well as downloads for market participants.
IAB Academy
Training and continuing education in digital marketing with diploma programmes, intensive seminars, executive courses, in-house seminars and certificates.
Events
Events for the digital marketing industry such as conferences, seminars and trade fairs; members can submit their own events in the calendar.
Membership
Become a member, member benefits, member directory and access to the IAB network with participation in working groups and industry representation.
Newsletter
Regular newsletter with news, information and insights from Switzerland’s digital marketing industry.
DigiJobs
Job board for job openings in the digital sector; a neutral marketplace for job providers and access for professionals and entry-level candidates.
Working groups
Thematic departments and specialist groups on current issues in the digital advertising market, as well as participation in industry positions and specialist topics.
Industry partner and media partnerships
Annual partners, media partners and association partners as cooperation and visibility offerings in the environment of the IAB Switzerland Association.
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3.9/5

IAB Switzerland Association

Trust & reputation

ranQ Trust Score of IAB Switzerland Association: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 100% · As of October 2026

IAB Switzerland Association scores 49.8 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.68.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.17.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.35.08%
IAB Switzerland Association scores 79.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.83.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
IAB Switzerland Association scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
IAB Switzerland Association scores 68.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.36.74%
Qualifications+0.00

IAB Switzerland Association reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 5.0 out of 5 stars from 1 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 1 reviews across all connected sources

Sources
GGoogle51
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

August 31, 2025Media
IAB Switzerland Association gründet Advisory Circle unter Ueli Weber
markt-kom.com
July 8, 2025Media
IAB: Zwei neue Vorstandsmitglieder gewählt
persoenlich.com
May 19, 2020Media
IAB Switzerland Association: Martin Radelfinger zum Präsidenten gewählt
persoenlich.com
May 19, 2020Media
Martin Radelfinger ist neuer Präsident der IAB Switzerland Association
markt-kom.com
February 28, 2019Media
IAB Switzerland: Zwei neue Gesichter im Vorstand
persoenlich.com

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Location

Goethestrasse 12
8001 Zurich

At a glance

Legal form
Association
UID
CHE-259.386.565
Founded
2017 · 9 years
Last commercial register change
February 28, 2025
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
73.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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