The company's purpose is the distribution, licensing and any other form of exploitation of intellectual property, as well as management, production, events, marketing, publishing and artistic works and performances. Furthermore, the company may engage in representation, consulting and brokerage of artists and other natural or legal persons, and provide services in communication, brand development and sales promotion. It also aims to import and export goods of all kinds, in particular products from the entertainment, event, catering, apéro-service, party-service and take-away and communication industries. The company may conduct financing transactions in the interest of other companies. In particular, it may grant interest-bearing or non-interest-bearing loans to other companies and provide remunerated or non-remunerated securities in the interest of the shareholders of these companies. The company may acquire, manage and transfer patents, trademarks and technical and industrial knowledge; the company may participate in other industrial and commercial companies, establish and found subsidiaries in Switzerland and abroad, and conduct all business directly or indirectly related to the aforementioned purposes. The company may acquire, manage and sell real estate in Switzerland and abroad.