The company's purpose is to hold intellectual property rights, develop umbrella brand strategies, and market word and image marks, patents, utility models, and design patents, as well as research and develop markets in the shoe, clothing, and accessories market. The company can carry out all commercial and financial transactions that are conducive to its purpose. It can participate in or merge with other companies, establish branches and subsidiaries in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.