The company's purpose is to finance, conceive, produce, design, execute, manufacture, trade, exploit, distribute, sell, advise, lead and manage in Switzerland and abroad in the fields of two- and three-dimensional communication forms and media such as music, photography, film, video, multimedia, art editions, art, exhibitions, installations, museums, as well as to acquire, sell and manage the related rights. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, represent and finance such companies. Furthermore, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad, and conduct any business that may be suitable to promote the purpose of the company or that is directly or indirectly related to it.