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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,904 companies indexed · Last updated: today
DirectoryArts, Culture & RecreationMuseumHorgenIlluseum AG
Illuseum AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Illuseum AG operates WOW Museum Zurich, an interactive museum focused on optical illusions and perception. Its offer includes themed spaces with installations, light and mirror effects, digital guides and city rally experiences.

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Presence

Service area

Offering

Products & services

Industry:Museum
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4.1/5

Illuseum AG

✓ Offered
10
Museum admission
Admission to the WOW Museum with 12 interactive experience rooms, a digital visitor guide, photo stations, puzzle stations, and augmented-reality elements.
Guided tours
Guided museum experiences with the WOW Intro Tour and Insight Tour; available in German, English, French or Italian for groups, school classes and events.
Group visits
Group offer at the museum with or without a guided tour, including booking for small and larger groups, as well as combo tickets with the City Rally.
School visit
School excursion to the WOW Museum with or without a guided tour, including teaching materials, group booking, and discounted conditions for school classes.
Children's birthdays
Birthday package at the museum with a special WOW B-Day Tour, gift packages for the birthday child and guests, plus optional CrazyShakes at Black Tap.
Event rental
Exclusive rental of the museum for corporate events, Christmas parties, presentations, workshops, livestreams and other occasions, including catering and an additional program.
Shooting location
Rental of the museum for photo shoots, video filming and social media productions outside of regular museum operations, including equipment and additional services.
Outdoor City Rally
Interactive outdoor experience across Zurich with different tours, team challenges, photo tasks and smartphone guidance for teams of two to five people.
Pop-up exhibits
Rentable illusion exhibits such as Quadroskop, Zerrspiegel and Beuchetstuhl for events, props or public appearances.
Room for Ideas event room
Flexible event, workshop and meeting room directly opposite the museum for aperitifs, presentations and smaller events.
Trust & reputation

ranQ Trust Score of Illuseum AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 100% · As of November 2026

Illuseum AG scores 68.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.45.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Illuseum AG scores 78.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.75.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Illuseum AG scores 88.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).88.322%
Illuseum AG scores 56.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.13.34%
Qualifications+0.00

Illuseum AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.9 out of 5 stars from 2916 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.9
of 5

Aggregated from 2916 reviews across all connected sources

Sources
GGoogle3.92916
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

April 23, 2025Media
Sie hatte Mühe mit ihrem Job, ihr Mann war arbeitslos – also gründeten sie ein Museum
tagesanzeiger.ch

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Location

Mythenstrasse 34
8810 Horgen
Opening hours
Mon
10:00 - 20:00
Tue
Closed
Wed
10:00 - 20:00
Thu
10:00 - 20:00
Fri
10:00 - 22:00
Sat
09:00 - 22:00
Sun
09:00 - 20:00

At a glance

Legal form
Corporation
UID
CHE-316.788.677
Founded
2019 · 7 years
Last commercial register change
September 12, 2019
Employees
11 to 20

Active in 1 of 26 cantons · 1 municipality

  • ZHHorgen
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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