The company's purpose is the marketing of all merchandising products derived from comics, the publishing and marketing of books and periodical magazines, the production, sale and audiovisual publishing (film, TV, music, multimedia), graphics, photography, design, architecture, advertising and communication, etc., as well as all other comparable products. The company may also establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.