The company aims to organize, market and distribute coaching and training opportunities related to personal development, sales and leadership. Additionally, the company engages in the distribution and promotion of digital products, takes over online and offline marketing measures for natural and legal persons, and markets trainers, coaches and consultants. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and take financing, restructuring and intercession measures in favor of shareholders, subsidiaries or third parties, as well as grant loans to shareholders, subsidiaries or third parties. Furthermore, the company can acquire, hold and sell real estate.