The purpose of the company is to provide consulting services and to enter into participatory relationships related to the conception, establishment and operation of new businesses and business models. The services include the areas of strategy, innovation, marketing, value chain as well as organizational development and possible digital solutions. The company may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it, establish branches in Switzerland and abroad, participate in other companies or merge with them, and acquire and sell real estate in Switzerland and abroad.