The company's purpose is to trade (import and export) goods of all kinds, in particular bicycles and bicycle parts (components). The company may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company may also participate in other companies, acquire and sell real estate, and hold and manage capital investments of all kinds. It may establish branches and subsidiaries in Switzerland and abroad. The company may acquire, manage and transfer patents, trademarks, other licenses and rights, technical and industrial knowledge, as well as intellectual property rights and know-how.