The company's purpose is the trade, in all its forms, of clothing, including shoes and fashion accessories, watches and jewelry. It may engage in all activities (purchase, direct sale, online sale, rental, brand representation, wholesale, etc.) in the aforementioned fields, in Switzerland and abroad. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.