The core activity of Initiate Consultancy is to provide consulting services in the field of Market Access, particularly in the healthcare and pharmaceutical industry. Specifically, this includes: Health Technology Assessment (HTA), health economics and evidence synthesis, value communication and market launch planning, pricing and reimbursement, payer and clinical insights, asset evaluation and market potential analysis, as well as training and learning support. The company supports its clients, primarily pharmaceutical and medical technology companies, in developing strategies and tactics to enable access to new treatments and therapies for patients.