All consulting and service activities in the fields of marketing, communications and public relations, including the creation, development and management of a brand (branding) and designs, the planning, design and organization of events and events as well as all consulting and services in the field of digital marketing, which includes the creation and production of media content and on social networks and the development of personalized strategies; manufacture and trade of food products, in particular pastries of all kinds. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.