The company's purpose is to provide consulting services for marketing and sales concepts, as well as to create market analyses. Furthermore, it aims to trade, import and export goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and sureties for subsidiaries and third parties.