The company's purpose is to provide consulting and coaching services to individuals and companies in the areas of digital marketing and strategy, corporate transformation and digital strategy, as well as advising on the implementation and conception, design, realization, and implementation of these strategies. Additionally, the company develops, manufactures, and sells web-based software and trades in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.