The company's purpose is to carry out online and offline marketing campaigns; web marketing, marketing, branding, development and promotion services and consulting, with particular reference, but not exclusively, to the world of luxury and high-end watchmaking. The study, development and management, also with the support of third parties, of digital platforms in the field, but not exclusively, of luxury and high-end watchmaking. The buying and selling, through digital platforms or otherwise, of goods in the field of luxury and watchmaking. The company also aims to provide consulting and market research services for products in the aforementioned field, actively acquiring customers, as well as designing and managing advertising design for luxury products. The company may grant the use of its own proprietary brands in exchange for the payment of royalties, as well as exercise a representation mandate on behalf of third parties. The company may participate in Switzerland or abroad in companies with a similar, analogous or complementary purpose, as well as establish branches in Switzerland and abroad. In any case, the company may acquire assets of any nature, including real estate in Switzerland or abroad, and carry out any financial and commercial operation necessary or useful for achieving its purpose.