The company's purpose is to provide full-service solutions, in particular, subscriber and member management for ongoing contractual relationships of various kinds. The core focus is on managing subscriptions to magazines and newspapers in print and digital form. Furthermore, the company engages in subscriber acquisition, including direct marketing through various distribution channels, as well as trading in products of this nature. The company may acquire, hold, and sell patents, licenses, and know-how, assume representations in all areas of the communications industry, and establish branches and subsidiaries in Switzerland and abroad. It may also participate in other companies in Switzerland and abroad and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as issue guarantees and sureties for subsidiaries and third parties.