The company aims to provide services in the fields of art (exhibitions), language (translations, journalism, editing, publishing) and culture (cultural mediation, museum education). It may acquire and sell real estate, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies, and take all measures, enter into transactions and conclude contracts that are suitable to achieve the purpose of the company or are directly or indirectly related to it.