The company Interplay (comprising the partners Carletto AG, Max Bersinger AG, Waldmeier AG, and Swissgames Sàrl) operates a B2B e-commerce platform for the Swiss toy, leisure, sports, and party market. The company's core activity is to offer a virtual platform where retailers and suppliers can digitally manage their business relationships. This includes providing a comprehensive range of products, managing orders and deliveries, as well as offering digital and logistical solutions for trade.