The company's purpose is to take over advertising orders and sell advertising media of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell real estate. The company can carry out financing, restructuring and guarantee measures in favor of shareholders, direct and indirect group companies or third parties, as well as grant loans or provide security for the obligations of direct and indirect shareholders and group companies or third parties, even if these financing, restructuring and guarantee measures are granted free of charge. The company can carry out all commercial, financial and other activities that are connected with the purpose of the company.