The core activity of IP Keys is the development and application of artificial intelligence (AI) and biomimetics to analyze and evaluate the personality of individuals. This is achieved through the use of 3D facial recognition and neural networks based on the Big Five personality model (OCEAN). The company offers a solution called View Generation, which aims to facilitate the recruitment process by matching the personality of applicants with the requirements of the company. The solution is designed to enable a reliable and objective assessment of personality, based on a combination of self-assessment and biomimetic analysis of the face. Overall, the company's focus is on developing innovative solutions that support the digital transformation of HR processes and enable more accurate and efficient recruitment.