The purpose of the company is to provide services and consulting in the areas of strategy, marketing, market and consumer research, as well as innovation management. The company may engage in any further activity that is directly or indirectly related to the aforementioned purposes. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in similar or related companies in Switzerland and abroad, acquire other companies or merge with them, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.