The company's purpose is any activity related to jewelry, including the design of jewelry, as well as any related services. Furthermore, it may carry out, on its own account, all financial, commercial or movable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all companies with a similar purpose, in particular by acquiring participations in such companies. The company may establish branches and subsidiaries in Switzerland and abroad. Within the framework of its purpose, the company may also acquire and hold Swiss real estate or shares in companies with a similar purpose and holding Swiss real estate, provided they have an exclusively commercial or industrial use.