The core activity of ISBM AG is the education and provision of courses and certificates in the field of digital marketing and business management, particularly in the areas of: Mobile Marketing, Online Video and Banner Management, Email Marketing, SEO and SEF Management, Digital Marketing, Facebook-Ads Management, Social Media Management, CRM - Customer Relationship Management, and MS-Office Management. The company also offers diplomas, bachelor's, master's, and doctoral degrees and positions itself as a private, independent, and autonomous international virtual institution based in Switzerland.