The company's purpose is to trade in cosmetic products, dietary supplements and other goods of all kinds through its own online shop. It can offer additional services, such as customer service and marketing. The company can establish branches and subsidiaries in Switzerland and abroad, as well as participate in other companies. It is authorized to carry out all commercial, financial and other activities that are directly or indirectly related to its purpose. Furthermore, the company can acquire, manage, exploit and sell intellectual property rights, as well as acquire, encumber, sell and manage real estate in Switzerland and abroad. It can conduct financing transactions for its own account or for the account of third parties, as well as assume guarantees and sureties for subsidiaries and third parties.