The company's purpose is to engage in online trading of goods of all kinds, in particular gift items, delicatessen and lifestyle products. Furthermore, the company provides services in the fields of marketing, consulting and event management. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company is authorized to take financing, restructuring and guarantee measures in favor of shareholders, group companies or third parties, as well as to grant loans to shareholders, group companies or third parties or to provide security for their obligations.